Our Strategy
What drives us?
At Alevra we recognize that constructive and impactful change requires leadership. The initiative to create the company was to bring research, innovation and support to the millions of people who struggle with Obsessive Compulsive Disorder (OCD) and related disorders.
Vision
Our vision is a society that develops greater respect and understanding for each other built on the foundation of knowledge and shared experience.
Mission
Bring research, innovation and voice to the millions of those who have OCD and related disorders. Our strategic pillars guide our approach and core areas of focus.
Our core pillars will make us the first company to address the needs of millions of people with OCD globally.
Research.
Our commitment to evidence-based research is a foundational pillar that will drive innovation for new products, treatments and education. In partnership with research institutions, Alevra and its partners will seek to make breakthroughs in the field, which will raise the profile of the company as well as spotlight OCD and its effects on the individual and society.
Products.
With an informed understanding of the benefits, Alevra will champion new innovations into the market to help the day-to-day needs of those living with OCD and related disorders.
Some of these innovations may fly under the Alevra brand, while designated 3rd-party products will be developed and certified under a set of standards.
Services.
Access to services means that much-needed resources and therapies are available for those with OCD. Alevra will represent a quality standard for its audience that will stimulate growth and confidence in its services and treatments.
Identity.
Alevra’s brand will thrive across a multitude of environments such as pharmaceutical, technology, and social media. The brand is designed to be a touchstone for a promise of better living through advocacy, evidence-based research, and social engagement. The namesake of the company and its logomark convey a corporate structure while tying in components of health and nature.
Through global partnerships with non-governmental organizations, educational institutions, corporations and government, Alevra will establish itself as a household name synonymous with assisting those with OCD and related disorders. It will develop the social and communication network required to give this audience a voice.
Our values.
Factual data and reporting.
Decision-making will be based on well-researched data some of which will be made available to the public, institutions and organizations. While evidence-based research is paramount in any field pertaining to health, we will remain open to novel approaches and help in areas where data is needed or lacking.
Harness creative expression.
Through embracing a culture of design, our message internally and externally will be vibrant. Artistry and expressive media will inspire a higher level of engagement across all channels.
Enriching relationships.
We will help put those in need and those who can help on a shared journey.
Our efforts will create new pathways to make communication and discovery possible.
We will build a rich social network that generates positive interactions, removes boundaries, and combats isolation. Establishing this ‘neural social net’ will bring significant advantages such as stability, rapid feedback, and data to the company and its audience.
Committed to communication.
We bring integrity to all of our relationships.
For our company culture, we will provide clarity around roles and responsibilities. We will continually define and communicate our direction to all stakeholders.
For our audience, we will provide them with thoughtful and well-implemented communication tools that will minimize frustration and misunderstanding.
We will establish and maintain ethical standards, even when they may conflict with those of other parties. We will always prioritize the well-being of our customers and employees over exploitive or purely capital interests. We know that true growth and long-term success means that Alevra functions in a capacity of integrity and corporate responsibility.